![]() Meanwhile, Schmidt said Google's management is "ecstatic" over the multiyear deal, announced last week, to include several Google software products with Dell PCs. "That's still in its nascent stages and it will require that we work with the producers of magazines to come up with formats that actually work for the kind of advertisements that we're placing," Rosenberg said. Although that initiative hasn't taken off as expected, Google isn't giving up on it. On the other hand, Rosenberg acknowledged that the most disappointing effort in recent times has been Google's attempt to resell ads to print publications. The Keyhole technology boosted Google Local's usage and has made it into a service that people and advertisers find attractive, he said. ![]() in October 2004 and subsequent integration of that satellite-image mapping technology into Google's local search service. Online advertising grew 30 percent last year and is expected to continue to post robust growth rates for the foreseeable future.Īsked to name Google's most successful product introduction recently, Senior Vice President of Product Management Jonathan Rosenberg cited the company's acquisition of Keyhole Corp. Last year, that was about 40 percent of the US$12.5 billion spent on online advertising. Google's search engine is the most widely used, but Yahoo Inc., Microsoft and others are investing heavily to better compete and increase their share of the money that marketers spend to advertise on search engines.
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